Digital Identity
Design + UX
E-commerce
PERCIVAL
Subverting the classics with a reimagined digital identity
Contemporary menswear brand redefined for the digital age
+180%
Increase in online engagement
3.5x
Growth in mobile sales
95%
Customer satisfaction score
Project Overview
Percival is a contemporary menswear brand that challenges traditional fashion norms. We created a bold digital identity that reflects their innovative approach to classic menswear.
Brand Identity
A modern take on classic typography, bold imagery, and contemporary layouts that speak to the fashion-forward customer.
Typography
Bold
Modern
Color Palette
